He added: 'There are simple ways to prevent a night taking a turn for the worse and avoid seeing embarrassing posts and pictures splashed over the internet the next day. 'Thirty eight per cent also reported feeling embarrassed about seeing pictures of themselves online doing things they don't remember after a night of excessive drinking.' 'And 47 per cent of those polled admit to un-tagging drunk photos of themselves they didn't want others to see. 'Drinkaware research shows that over a third of 18-24 year-olds admit to experiencing 'cybershame' - regretting something they've posted online when drinking on a night out. 'What might appear fun when drunk can feel foolish and embarrassing in the cold light of day.

'But the digital world we live in means that people who have been drinking to excess can have their actions come back to haunt them online. The video of the student in the paddling pool has now been removed from YouTube.Д¬hris Sorek, from alcohol education charity Drinkaware, said: 'There's nothing wrong with enjoying a few drinks on a night out. 'The Oceana door team dealt with the incident at the time and the clubs management has had the appropriate conversation with the promoter regarding this.' The embarrassing antics took place at Oceana nightclub in Cardiff The embarrassed student later Tweeted that she had also lost her underwear, her earrings and had not been given ВЈ50 prize money for the wet T-shirt competition. 'We all do things we regret and there is nothing I can do about it now!' The shame-faced student, who had clearly been drinking, used her Twitter account to send a message a day later which read: 'Yes I got drunk and yes I got naked. The Rihanna song S&M plays loudly in the background as men cheer and chant 'Off, off, off.'ДЄs the student is exposing herself herself, the MC uses his microphone to shout: 'Get em 'off'. With another reveller filming the 'contest' on a mobile phone, she leans over the edge of the pool plays for the cameras. While other girls thought it enough to remove their tops, the student stripped off entirely and frolicked in the inflatable paddling pool. The 20-year-old took part in a wet T-shirt contest as part of the Missbehaviour event - billed as 'Cardiff's naughtiest night' - where vodka and other spirits cost just ВЈ1.75 for a double.ДЄt the event, which boasts the cheapest drinks in Cardiff, bottles of lager and alcopops were on sale at ВЈ1.20. Her behaviour is a classic example of Britain's binge-drinking culture - and the embarrassment it can cause.ДЄnd the speed with which her drunken antics went viral highlights the power of social media.ДЄ one-minute version was available on YouTube and attracted more than 1,000 hits in less than 10 minutes. A student - who is not being identified by MailOnline - has been left embarrassed after a video of her stripping off in a nightclub went viral

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